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Tsingtao Beer Festival held in 15 countries青岛啤酒节将进入15个国家
2020-01-21 10:01:59   来源:中国酒业新闻网   作者:记者 徐菲远   

Belt and Road Tsingtao Beer Festival will be held in 15 countries between December 2019 and October 2020 to promote trade, sports, tourism, culture and friendship among peoples of the world.

The Tsingtao Beer Festival kicked off in Liberia with a 5-km mini-marathon in the capital city, Monrovia, on Dec21, 2019.

During the festival, participants not only tasted Tsingtao beer, but also enjoyed many cultural, art activities. It also featured a football match between Weah All-Stars, a football team headed by the Liberian president and former world player of the year, George Weah, and the Tsingtao All-Stars team.

Tsingtao beer entered the west African market about a decade ago, providing opportunities, including jobs for young people.

Established in 1903, Tsingtao is currently among the top six beer brands in the world.  It is also one of the top imported beer brands in Liberia.

The Belt and Road Initiative is a global strategy adopted by the Chinese government, involving infrastructural development and investment in 152 countries and international organizations in Asia, Africa, Europe the Middle East and the Americas.

Lance Gbayongon, Liberia's Deputy Minister of Information,Culture and Tourism "This is not just a mere program to drink beer, we feel this program will help to enhance social cohesion, help to promote peace, reconciliation and national unity".

Following Liberia, Qingdao Beer Festival opened in Punta del Este of Uruguay on January 10.

由青岛啤酒集团主办的“一带一路”青岛啤酒节将于2019年12月至2020年10月在15个国家举行,以促进世界各国人民之间的贸易、体育、旅游、文化和友谊。

啤酒节于2019年12月21日至22日在利比里亚举办首站活动。一场长达5公里的迷你马拉松比赛为啤酒节拉开了序幕。

这是利比里亚全国首次举办啤酒节。除消费者畅饮互动、品牌展示等环节,啤酒节还设置迷你马拉松、足球友谊赛等体育活动以及许多文化艺术活动。

青岛啤酒成立于1903年,目前是世界六大啤酒品牌之一。大约十年前,青岛啤酒进入了西非市场,它也是利比里亚领先的进口啤酒品牌之一。

“一带一路”是中国政府采取的一项全球发展战略,涉及非洲、亚洲、欧洲、中东和美洲152个国家和国际组织的基础设施建设和投资。

 “举办啤酒节不仅仅是为了让人们喝啤酒,而且将有助于增强社会凝聚力,有助于促进和平、和解与民族团结。”利比里亚新闻、文化和旅游部副部长兰斯•格巴永冈说。

1月10日,青岛啤酒节第二站进入乌拉圭,在南美洲著名的海滨胜地埃斯特角城举办。

编辑:王韶卉

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