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WBWE getting closer to China ( WBWE与中国市场更加紧密)
2020-01-21 10:06:16   来源:中国酒业新闻网   作者:记者 徐菲远   

TheWorld Bulk Wine Exhibition of this year was the 11th year, and we saw over thelast years more and more Chinese visitors coming to Amsterdam. I think this wasdue to we have a more open market and buyers understand better which qualitiescome from what country. And now also that a lot of wineries are interested inthe Chinese market, we saw a great success of 2019, which was the 1st editionof World Bulk Wine Exhibition Asia in Yantai. 2019 was anywhere a verydifficult year for the Chinese wine market. I think many people struggled a lotand I think also saw that there are possibilities. They need to also beprobably more honest with their clients to make wines, that are suitable forthe market and at the same time be fair with what they sell in which way. Ithink it is very good for Yantai, that you have the chance from everywhere ofChina come to Yantai to have a look what the wineries around the world couldproduce and what could be really exactly the wines that are fitting for yourclients. But the most important thing is to understand, what your clients want,what they appreciate, what they like, and give them the wines that they arelooking for.

世界散装酒展览会已经进入了第11年,过去几年中,我们看到越来越多的中国参观者来到阿姆斯特丹。我想这是因为我们的市场更加开放,并且买家更了解哪个国家/地区出产什么品质的葡萄酒。现在有很多酒厂对中国市场感兴趣,我们2019年在山东烟台举办了首届世界散装酒展览会亚洲展,并且获得了巨大的成功。对于中国葡萄酒市场而言,2019年是非常艰难的一年。但我认为许多人在矛盾挣扎的同时也看到了切实的可能性。在这种形势下,酒厂需要更诚实地对待客户,生产适合市场的葡萄酒,同时认真考虑卖哪些葡萄酒以及用什么方式卖酒。我认为在烟台举办这一展会是个好机会,人们有机会从中国的各个地区来到烟台,看看世界各地的酒庄能够生产什么样的葡萄酒,并且找到真正适合您客户的葡萄酒。最重要的是,要了解客户的需要什么,欣赏什么,喜欢什么,并为他们提供所需的葡萄酒。

编辑:王韶卉

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